The project will bring the most interesting Nordic design-driven business to SXSW - the world's biggest tech-conference. In practise, the project includes organising two network, sharing and inspirational events in the Nordics one before SXSW and after it. In addition two larger design events will be organised at SXSW Interactive to showcase Nordic design. A joint effort at SXSW Interactive will strengthen the Nordic identity and brand in areas where there is an enormous global interest.
Runa Sabroe, Danish Design Centre